Privacy Policy 

Amersham Dance Studio (“ADS”) takes the security and use of your personal data very seriously. This policy outlines how we collect, use, store, and protect personal information in accordance with the General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

1. Scope and Consent

This Privacy Policy covers all personal data processed by ADS including that collected through our website, email communications, registration processes, and third-party software used in the course of our business. By submitting personal data to us, you agree to the practices described in this policy.

2. Data Collection

We collect personal data via forms, email, registration documents, software, and our website. This includes:

  • Personal Identification Information: Name, date of birth, postal address, email, phone numbers.

  • Sensitive Personal Data: Medical information, allergies, emergency contacts, images, video footage.

  • Technical Data: Browser type, IP address, and device information.

  • Usage Data: Website usage, interactions, and preferences.

We only collect data necessary to:

  • Administer school services and communication.

  • Ensure the health, safety, and safeguarding of all pupils.

  • Facilitate classes, exams, performances, payments, and events.

  • Comply with legal obligations.

3. Lawful Basis for Processing

Our lawful bases for processing your data include:

  • Contractual Necessity – to deliver our services.

  • Legal Obligation – safeguarding and tax regulations.

  • Legitimate Interests – to improve our services.

  • Consent – particularly for the use of images and videos.

4. Data Retention

  • Personal data is stored only for as long as necessary.

  • Contact and medical data for enrolled students is retained for the duration of enrolment plus 60 days.

  • Data may be anonymised for statistical or reporting purposes.

5. Data Storage and Security

  • Personal data is stored securely using password-protected and encrypted systems.

  • Online communication is protected by SSL encryption.

  • Staff are trained in data protection and confidentiality procedures.

  • An internal Data Breach Policy is in place to handle any breach swiftly.

6. Sharing Your Data

We do not sell or trade your data. We share data only when necessary, with:

  • Examining boards

  • Theatre venues

  • Software partners

  • Local councils and safeguarding bodies

  • Photography & videography partners

All third parties are required to comply with UK GDPR and have appropriate data protection policies.

7. Marketing and Imagery

Photos and videos are taken during classes and events with prior consent. These may be used for:

  • Social media

  • Promotional materials

  • Website content

  • Newsletters

You may withdraw consent for imagery at any time by emailing emma@amershamdancestudio.co.uk

8. Website Cookies

Our website uses cookies to analyse user behaviour and enhance the user experience. You can manage your cookie preferences in your browser settings.

9. Online Class Disclaimer

Participation in online classes is at your own risk. By joining, you:

  • Confirm your space is safe and suitable.

  • Accept full responsibility for your child’s participation.

  • Acknowledge ADS is not liable for injuries or damage occurring in your home.

10. Your Rights

You have the right to:

  • Access your personal data

  • Correct inaccuracies

  • Request deletion of your data

  • Withdraw consent

  • Object to processing

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact: emma@amershamdancestudio.co.uk

11. Updates to This Policy

This policy may be updated periodically to reflect legal or operational changes. Updates will be posted on our website. Continued use of our services implies acceptance of these terms.

Last Updated: 01/09/2025